Where Can I Find Statistics On Makeup Artists

The beauty industry is e'er evolving.

Later taking a performance dip in 2020, dazzler brands are finding new and innovative ways to connect with their customers. Beauty influencers and DTC brands are both influencing and adapting to buyer preferences. Meanwhile, top industry players are expanding their product lines and web experiences to meet new demands.

So what does the dazzler industry look like in 2022?

In this article, we'll encompass all of the most of import beauty industry stats, from manufacture-wide trends to consumer beliefs to the rise of eCommerce and new technologies.

Contents

Acme Dazzler Industry Statistics
Dazzler Industry Statistics
Skincare Products Statistics
Beauty Marketing And Social Media Statistics
Beauty ECommerce And Technology Statistics
Clean, Natural, And Organic Dazzler Product Statistics
Haircare Industry Statistics

Peak Beauty Manufacture Statistics

Overall, the hereafter looks bright for the beauty industry. Here are a few middle-opening statistics to get y'all started:

The beauty industry generates over $100 billion in revenue worldwide.
The men'south personal care market is projected to striking $276.9 billion by 2030.
Skincare is projected to generate up to $177 billion by 2025.
Beauty companies are expected to spend $7.7 billion on advertizement in 2022.
Cosmetic retailers report $17.09 billion in online sales.

Keep reading to discover 35+ dazzler industry stats.

Beauty Industry Statistics

Allow'south brainstorm with some industry-wide statistics:

The beauty industry generates over $100 billion in revenue worldwide (Statista)

The beauty manufacture took a hit during the pandemic, decreasing by 8% in 2020. But things are looking up every bit 2021 marked the best yr ever for cosmetics. And overall beauty industry revenue is expected to surpass $120 billion by 2025.

L'Oréal is the leading dazzler products company with over $27 billion in global sales (Chemist's shop Corner)

L'Oréal remains the tiptop player in the beauty industry, with virtually $6 billion more than in sales than second-place Unilever. Rounding out the acme 5 are Estée Lauder, P&Thou, and Coty.

Brand	Beauty Sales
L'Oréal	$27.two billion
Unilever	$21.3 billion
Estée Lauder	$11.eight billion
P&G	$eleven.8 billion
Coty	$7.7 billion

North Asia represents 35% of the global beauty market (50'Oréal)

North Asia is the largest market place for beauty and personal care products. In 2021, the Northward Asia made up over 1 tertiary of the market place. China has risen to become the industry leader in this region.

Northward America makes ups effectually 26% of the market. While Europe makes upwards 22%.

The global cosmetics market savage by 8% in 2020 (Loreal Finance)

The COVID-19 pandemic had an effect on well-nigh every global industry, and beauty was no exception. Consumers' preference to shop for cosmetics in-person contributed to the market place'southward 8% pass up.

ane in 5 women changed their skincare routine considering of the COVID-19 pandemic (NPD)

Lockdowns and remote work ushered in a change in personal care routines. While overall sales were down, 22% of women reported spending more fourth dimension and coin on skincare.

forty% of facial skincare users reported using the products more often. Cleansers, moisturizers, exfoliators, and scrubs all saw increased usage. On average, women employ five skincare products per 24-hour interval.

The dazzler industry can be divided into 15 distinct sub-categories (British Beauty Council)

The British Beauty Council and Oxford Economics recently divided the dazzler industry into 3 categories: personal care and maintenance, personal enhancement, and services. Within those categories are xv sub-categories:

Personal care and maintenance: personal care and hygiene, peel and body care, hair, dental intendance, hair removal, dominicus care, and nail care.
Personal enhancement: cosmetics, accessories and applications, fragrance and perfume, smash color, and hair enhancements.
Services: hair services, beauty treatments, and holistic treatments.

American women spend an average of $3,756 per twelvemonth on dazzler products and services (Groupon)

Self-care is a serious investment. Women in the Us average just over $ten per day on beauty spending. Haircuts, makeup, and skincare are the top 3 spending categories, totaling $85 per month.

What about men? They spend nearly equally much on their appearance. The aforementioned survey by Groupon and OnePoll found that American men spend an average of $ii,928 per twelvemonth beyond the aforementioned categories.

The men'south personal intendance market is projected to hit $276.nine billion by 2030 (Centrolineal Market Research)

In 2022, the message is articulate: men need to take care of their advent too. The men'south personal care market place is expected to encounter significant growth throughout the 2020s. According to Allied Market place Research, this segment of the manufacture projects to an 8.half dozen% CAGR betwixt now and 2030.

Search volume for "Manscaped", the DTC men's grooming brand has exploded by 7,800% over the past 5 years

Skincare Products Statistics

Skincare represents a significant portion of the overall dazzler marketplace. Data indicates that the use of cleansers and other skincare products is on the rise:

The skincare industry is worth an estimated $163.v billion globally (Statista)

undefined

The skincare market place is vast and ever-growing. While information technology's dominated by big companies (Estée Lauder reports $7.four billion in annual sales), niche brands are finding plenty of eager consumers.

Skincare is projected to generate upwardly to $177 billion by 2025 (Statista)

New skincare products are hitting the market every day, from organic anti-crumbling serums to gender-neutral foundations and concealers.

Skincare is the dominant segment of the beauty manufacture with 42% of the market place share (Statista)

Skincare has more beauty industry market share than pilus care (22%) and make-up (eighteen%) combined. The Asia-Pacific region is currently the global leader, owning over 40% of the market.

38% of US consumers use cleanser products (NPD)

Cleanser products have seen a resurgence since the onset of the COVID-19 pandemic. With more time at home, people are investing more in their skincare routines. Over ane-third of cleanser users report using products multiple times per mean solar day.

Beauty Marketing and Social Media Statistics

Beauty, cosmetics, and personal care influencers have some of the largest followings on social media. Brands can leverage these influencers' accomplish, but they must be thoughtful in doing so:

Beauty companies are expected to spend $7.seven billion on advertising in 2022 (Bandt)

In an manufacture with and so much capital, it's simply logical that beauty brands spend billions on advertising. Beauty advert grows at a rate of two.2% per year. The peak advertising channel is still television, but digital advertising is gaining traction.

Digital advertising makes up 34.1% of the total ad spend in the beauty industry (Social Samosa)

Beauty products may exist slower than other categories at transitioning to online sales (many consumers still prefer to exam and buy products in person), simply as their target audience moves online, and so do brands' marketing efforts.

One-3rd of beauty product buyers collaborate with brands on social media. Marketing emails accept seen success, with a solid 11.v% open charge per unit. Finally, the average CPC for beauty and personal care ads is $ane.68.

Dazzler shoppers say YouTube is their top source for beauty-related content (Think With Google)

Google'south study constitute that YouTube was the number one source for beauty content among women aged 18-54. Sentry times for "makeup transformation" videos more than doubles each year. Videos showcasing sustainable and eco-friendly products are trending in both uploads and views.

82% of dazzler shoppers use Instagram at least once per day (Harvard Business concern School)

As a visual medium, Instagram is the perfect match for beauty brands to connect with their audiences. The interactive nature of Instagram plays a key role in building a trusting, loyal post-obit. In fact, brands report that influencer marketing is more effective than straight mail service.

67% of beauty shoppers say they turn to influencers to discover new products (Harvard Business School)

Beauty influencers take tremendous reach. Dutch beauty influencer Nikkie de Jager has effectually 14 million YouTube subscribers. And makeup artist Huda Kattan has over l million Instagram followers.

Influencers play a critical role in social media marketing, but brands should tread these waters carefully. Consumers know that influencers are paid to promote, so likeability and trust are crucial. 42% of consumers say they'd purchase a product promoted by an influencer, while 43% said they were unsure and 15% flat-out said "no."

Influencer Susan Yara launched her own cosmetics make Naturium. The brand gets over 33,000 monthly searches, upwards v,550% from five years agone.

Kylie Cosmetics is the virtually followed beauty brand on Instagram, with over 25 meg followers (Trackalytics)

While established corporations lead the pack in global sales, upward-and-coming brands are dominating social media. Kylie Jenner's cosmetics brand has had a tidal wave of bear upon on Instagram, while her ain personal business relationship has over 300 meg followers.

Dazzler eCommerce and Technology Statistics

The need to sample and effort on dazzler products makes generating online sales a challenge. But companies are finding new and exciting ways to give shoppers that "in-shop" experience online:

Health and beauty eCommerce sales are projected to grow by 77% between 2021 and 2026 (Ascential)

As consumers explore more than options for previewing products online, eCommerce sales are expected to climb in the coming years. By 2026, eCommerce dazzler sales could attain $358.four billion.

Prior to COVID-19, 85% of dazzler products were purchased in-store (McKinsey)

The pandemic racked an manufacture that's heavily reliant on consumers' ability to test and purchase products in person. The majority of shoppers across all demographics adopt to browse and store in-shop. According to McKinsey, the increase in online sales during the pandemic did not make up for the drop in sales at brick-and-mortar locations.

Despite the rise of online purchasing, 46% of consumers say they adopt to see dazzler products in-person (Digital Commerce 360)

Cosmetics consumers are fickle. They want to come across products in person earlier committing to a auction. 18% of consumers say they seek out guidance from in-store professionals, an experience that brands volition need to replicate online if they want to stay competitive.

Cosmetic retailers study $17.09 billion in online sales (Digital Commerce 360)

To bolster their online sales, brands are finding ways to give shoppers the "browsing" experience online. Virtual and augmented reality, color-picker apps, and online consultations are all strategies to aid shoppers cull the best products.

Consumers who go personalized recommendations are 75% more likely to make a purchase (CB Insights)

Accenture'south study makes information technology clear: 3 out of 4 beauty customers reply well to personalized recommendations. Consumers are willing to shell out more cash for the extra attention, as another study by Forrester points out. They institute that 78% of consumers will gladly pay more for a personalized shopping experience.

74% of consumers are more likely to make a purchase from a company that hosts reviews on its website (Nosto)

Across all industries, social proof is a powerful tool for wooing new customers. Beauty brands who host reviews on their own channels are winning loyalty from an audience that is 80% women.

62% of consumers adopt brands that feature user-generated content on their websites (Nosto)

Assuasive users to upload their own content—-including photos and videos—is another cost-effective means to increment brand loyalty.

65% of dazzler retailers offering interactive quizzes to aid customers cull the correct products (CB Insights)

For online customers missing in-store recommendations, virtual quizzes could fill that gap. Companies like Function of Beauty offer interactive quizzes for pilus and skincare that permit users to gild—and even name—their ain customized products.

half-dozen% of consumers use augmented or virtual reality technology when purchasing cosmetics (CB Insights)

If shoppers can't get to a store to try on makeup in person, augmented reality try-ons might be the next best thing. ModiFace has partnered with over 70 beauty brands to bring augmented reality to the masses.

Clean, Natural, and Organic Beauty Product Statistics

Concerns over harmful chemicals, environmental responsibility, and brute cruelty accept all shaped consumer habits in the beauty industry:

Clean beauty products generate $400 million in annual sales (Neilson)

Clean beauty has been on the ascent for over three decades. As with the clean food movement, consumers are becoming more aware (and concerned) most the products they put on their bodies.

The Ordinary is a leading make clean beauty brand. Searches for "the ordinary. hyaluronic acid ii% + b5" have increased more than ane,220% over the past 5 years.

Sales of paraben-free beauty products are growing fourscore% faster than the overall marketplace (Neilson)

"Paraben-free" is bandied most often enough that it'due south become the "no MSG" of the 21st century. No scientific studies have linked parabens and cancer to engagement, just products without the common preservative are out-selling the competition.

40.ii% of consumers say they look for natural ingredients when making a purchase decision (Neilson)

Sustainability is a top priority for many of today'south consumers. 17.6% say they seek out brands that are environmentally friendly, and fifteen.8% prefer products that use recyclable packaging.

The organic skincare market is expected to abound by 8.5% per year through 2026 (Mordor Intelligence)

The pandemic has helped accelerate the growth of the organic skincare market. Health concerns combined with an increase in online shopping have steered more consumers toward brands that display "organic" or "natural" on their product labels. The market is yet dominated by a handful of large companies, but eCommerce brands should exist able to capitalize on this trend.

The EU has banned over 150 times more than ingredients than the US for use in beauty products (FDA, European Cosmetic Commission)

US-based brands looking to expand into the European market should be aware of the massive gulf between the two regions' ingredient restrictions. The EU currently prohibits one,680 ingredients from utilise in cosmetic products.

Haircare Industry Statistics

Haircare has ever been a stable segment of the beauty manufacture, simply recent trends in hair coloring bespeak to fifty-fifty more than growth potential:

The global haircare market place size is $75.06 billion (Fortune Business Insights)

Virtually all demographics use hair products, giving this category a sizeable moat despite global economic and wellness conditions. Haircare includes shampoo, conditioner, colorants, and hair oil.

The haircare market is expected to reach $134.three billion by 2028 (Grand View Inquiry)

Later on a rocky 2020, the pilus care market is poised to surge. Some of the forces driving this trend are demand for more than organic and natural products, hair loss solutions, and dandruff-related products.

Pilus coloring products make up 1/5th of the global haircare market place (Fortune Business Insights)

Wildly colored hair has entered the mainstream. Hairstylists need products to serve their clients, and consumers need products to manage their colored hair at home.

Searches for "color depositing conditioner" have gone up 681% over the past 5 years.

Wrap Up

The hereafter looks bright for the beauty industry.

Online feel innovations, new clean and organic production lines, and a willingness among consumers to buy premium products betoken growth opportunities across all categories.

Social media'south influence on the dazzler industry and the shift from in-store to online shopping points to a potential explosion of DTC and eCommerce brands.

And while big brands like L'Oreal and Estee Lauder will even so go the panthera leo's share of sales, there's plenty of room at the table for upward-and-comers able to get in forepart of the right audience.

Source: https://explodingtopics.com/blog/beauty-industry-stats

Posted by: fishersaity1935.blogspot.com