Should My Makeup Ig Be Separate From My Personal Instagram

How do you brand yourself on Instagram? It takes more than only a pretty feed.

Building a strong brand on social media will assist you attract more followers for your account, make a great get-go impression, and keep you lot top-of-listen.

From establishing your story to identifying your content pillars, we're covering it all – let'southward get started.

Why Information technology'south Of import to Brand Yourself on Instagram

Gone are the days when Instagram was but a space for sharing photos of your smoothie bowl. Don't get us incorrect, we nevertheless honey a good smoothie shot, only the app has grown to become so much more than.

Instagram is now a place where you can grow a customs, sell products, and communicate straight with your customers.

But with then many brands and creators vying for users' attention, you'll demand to stand out amid the oversupply.

How? With strong branding.

Past consistently showing up on Instagram with a specific voice, point of view, and pattern, y'all'll be able to build brand recognition and improve your discoverability.

Take Emma Mulholland on Holiday's penchant for punchy prints and a playful aesthetic:

Or Mahdi Woodard whose simple pattern allow's his no-nonsense advice smooth:

Whether you're an aspiring influencer or building a concern, branding yourself on Instagram can assist you go instantly recognizable by anyone scrolling the app.

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How to Brand Yourself on Instagram

When it comes to branding yourself on Instagram, hither are four key tips to proceed in listen:

Constitute Your Brand Identity
Optimize Your Instagram Bio
Identify Content Pillars
Be Visually Consequent

Tip #1: Found Your Brand Identity

Remember that scene in The Lion Male monarch when Rafiki asks Simba who he is? Well, your make is Simba and now you need to answer the question.

Your make'southward identity is the foundation on which you'll build upon. It's your why and will help you lot shape your voice, the pattern of your posts, and how y'all connect with your customs. Ask yourself:

How would you describe your brand in ane sentence?
What'south your purpose?
Who is your target audience?
Why should Instagram users follow you?

Once you've established your identity, you can move on to optimizing your Instagram bio.

Tip #2: Optimize Your Instagram Bio

Your Instagram bio is your business concern card, portfolio, and website all wrapped upwards in ane.

And with but seconds to make a neat showtime impression, a strong bio can convert visitors into followers (and potential customers) right away.

To brand full use of your Instagram bio, you'll want to have the below details on lock:

Accept a username that is easy to say, spell, and remember
Include a keyword in your Name Field
Succinctly explain what yous exercise and who you are
Include a branded profile photo – this can be a headshot or visitor logo
Include contact info like your email or phone number (yous'll demand to switch to a business or creator profile)
Incorporate a strong CTA directing traffic to a mobile-optimized landing page for links

Take a expect at Later on and Sammie Chan – 2 very dissimilar brands that manage to convey their story, instantly:

Both accounts utilise their Instagram bio to clearly communicate exactly who they are and what they provide.

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Tip #three: Identify Content Pillars

Content pillars are 3-5 topics your brand will hash out and create content for on a regular basis.

Rather than posting sporadically about random subjects, your audience volition come to know exactly what to look from yous.

Essentially, content pillars help y'all go clarity on your niche, tell your story, and make planning your content in accelerate easier.

Content pillars should be specific to your brand (and its story), just can comprehend multiple themes.

For instance, Ciara Johnson'due south content pillars easily stand up out every bit metropolis recommendations, solo travel tips, and the realities of being a blogger:

And clothing brand MARY Young frequently post about their products, mental health, and self-dear:

Positioning yourself as an expert in your given niche will aid differentiate y'all from those in your manufacture, build brownie, and assist continue your posts on Instagram streamlined.

For more help identifying your content pillars, read this blog post (which includes a free workshop!): How to Utilize Content Pillars for Your Social Media Strategy .

Tip #iv: Exist Visually Consequent

Okay, you've established your identity and content pillars, and optimized your bio – now information technology's time to think about what your content volition actually look similar.

PicMonkey'due south Sr. Social Media Manager, Fabiola Millican explains "Instagram is 1 of my favorite channels. You've got carousels, Stories, Instagram Reels – there are so many ways to attain people."

This is where being visually consequent with your blueprint is important. Branding on your Instagram should be recognizable regardless of whether you show upwardly on the Reels feed or the Explore page.

Beauty brand Apostrophe commonly features shades of yellowish or teal on their feed, while Wealthsimple is known for their signature "Coin Diaries" illustrations:

You'll desire to go along a few key design elements in listen when you lot brand yourself on Instagram:

Your logo
A color palette (we recommend creating a mood board that y'all can reference)
Any photograph or editing filters (use the aforementioned or complementary filters)
Emojis that you'll frequently use in captions
Text you'll employ on Instagram Stories (either use your ain branded font or an Instagram Story font that'southward customized with your brand colors)